Andrena Liu

In the first part of this series, we covered the foundations of building an outbound lead generation process. Once you have your buyer personas, ideal customer profiles (ICP) and messaging sequences ready, you can move on to the next step. In this last part of building an outbound lead generation engine, we will cover: where to look for quality leads how […]

Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision-makers. Formulating your outbound lead gen strategy can be broken down into five steps. In this article, we’ll be covering the first two steps which make up the foundation of your outbound lead generation.The first two steps may