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Four-step process on how to sell software and help you close more deals:
Step 1: Choose an outreach channel, or multiple channels
The three best tried-and-true channels for outreach are:
- Cold-calling
Step 2: Find your leads
Create an account on a database that will help you find leads, primarily emails. Here are some of our suggestions:
- ZoomInfo
- Sales Intel
- LinkedIn Sales Navigator (budget-friendly)
Step 3: Reach out to your leads
If you use email as your outreach approach, the best practice is to keep it short and simple. By simplifying your message, you ensure that your email actually gets read.
If you use LinkedIn, keep your messaging short and simple. However, since LinkedIn is a social media platform, try to use more of a conversational tone of voice. More casual, a little less formal.
If you use cold calling, your main goal in the call is to discover whether the person you are talking to is facing a problem you can solve. If this is the case, you can proceed to set up a meeting with them.
Step 4: Pitch and follow-up after the demo
Talk about what their business model is like, what challenges they are facing, and have an honest discussion on whether you can help them with their challenges. The important part in this stage is to set up a follow-up meeting before your current meeting with them ends.
