Cold Calling Metrics
1. Dials
The number of dials you make in a day.
Benchmark: About 50 dials a day
2. Pick- ups
The number of people who pick up the phone.
Benchmark: Around 6-7%
3. Conversations
The number of times you enter into a conversation with somebody after making your introduction.
Benchmark: 50% of your pickups
4. Meetings booked
The number of conversations that convert into a booked meeting.
Benchmark: Between 30-33% of your conversations
LinkedIn Metrics
1. Reach-outs
The number of people you send a connection invite to on LinkedIn.
Benchmark: 20 connection invite requests per day
2. Connect rate
The percentage of people that accept your connection invite out of the number of people you reached out to.
Benchmark: 20% minimum
3. Response rate
The percentage of people who respond to you after accepting your connection request.
Benchmark: 50% of the people connecting with you should also be responding to you
4. Meetings booked
The percentage of meetings booked after people respond to your outreach.
Benchmark: 12.5% of the people who respond to your outreach
Cold Email Metrics
1. Emails sent
The number of people you reach out to by email.
Benchmark: maximum of 150 per day after warming up your email
2. Open rate
The percentage of emails opened by the receivers.
Benchmark: 40% minimum
3. Response rate
The percentage of people who respond to your outreach.
Benchmark: An average of 10%
4. Meetings booked
The percentage of meetings booked from your email outreach.
Benchmark: The benchmarks for this metric vary depending on your industry and target market. Some industries are easier to book meetings than others.
