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SaaS Sales Metrics: Top Of Funnel (Full List)

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Cold Calling Metrics

1. Dials

The number of dials you make in a day.

Benchmark: About 50 dials a day

2. Pick- ups

The number of people who pick up the phone.

Benchmark: Around 6-7%

3. Conversations

The number of times you enter into a conversation with somebody after making your introduction.

Benchmark: 50% of your pickups

4. Meetings booked

The number of conversations that convert into a booked meeting.

Benchmark: Between 30-33% of your conversations

LinkedIn Metrics

1. Reach-outs

The number of people you send a connection invite to on LinkedIn.

Benchmark: 20 connection invite requests per day

2. Connect rate

The percentage of people that accept your connection invite out of the number of people you reached out to. 

Benchmark: 20% minimum

3. Response rate

The percentage of people who respond to you after accepting your connection request. 

Benchmark: 50% of the people connecting with you should also be responding to you

4. Meetings booked

The percentage of meetings booked after people respond to your outreach.

Benchmark: 12.5% of the people who respond to your outreach

Cold Email Metrics

1. Emails sent

The number of people you reach out to by email. 

Benchmark: maximum of 150 per day after warming up your email

2. Open rate

The percentage of emails opened by the receivers.

Benchmark: 40% minimum

3. Response rate

The percentage of people who respond to your outreach.

Benchmark: An average of 10%

4. Meetings booked

The percentage of meetings booked from your email outreach.

Benchmark: The benchmarks for this metric vary depending on your industry and target market. Some industries are easier to book meetings than others.

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