FiveRings Marketing - Helping B2B Tech Companies Go To Market

How To Respond To Sales Objections

Reading Time: < 1 min read
Four tips to master sales objections like a pro:

Tip 1: Attempt to close

When you go for the close, this is when your prospect will bring up their real objections. If you don’t ask for the close, you’ll be left hanging with soft excuses.

Tip 2: Paraphrase the objection

Paraphrase the objection back to your customer to clarify that you really understand their objection. Repeating it back to them shows your customer that you care to listen and understand.

Tip 3: Understand your prospect’s perspective

Understand, validate, and speak from the perspective of others. Your prospects need to be assured that you’re genuinely looking out for their best interest. Empathize with their standing so they feel like you are on their side.

Tip 4: Close!

Your next step after handling all the questions and objections is to ask for the close. Ensure that you are leading the direction of the meeting, not your customer. Move the conversation forward and always be closing.
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