LinkedIn Social Selling: 5 Tips On Driving Revenue

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Are you harnessing the power of LinkedIn for your sales and revenue goals? Social selling is becoming increasingly popular as it helps you connect with decision-makers in your target industries quickly.

Social selling is a technique that any business can use to build relationships with prospects and ultimately drive more sales.

This technique involves social media platforms to engage with potential prospects, build relationships, and ultimately generate sales for a business.

You might be wondering which channel is best for social selling?

LinkedIn, hands down.

LinkedIn is arguably the best platform for B2B social selling as it helps you connect with people in your industry and those who may need your product to solve their problems.

It helps you share your knowledge and earn credibility with your target audience.

To get started with social selling on LinkedIn, you need to build trust with your audience through your expertise. The process begins by identifying your target audience and creating content that will appeal to them.

This content can include:

• Carousels with insightful tips related to your industry
• Short videos discussing specific topics
• Insightful LinkedIn posts that resonate with your prospects

Why Is Social Selling Important?

Social selling is a powerful tool for growing revenue.

And the truth is: sellers who embrace social selling have more success than those who don’t.

Social selling allows salespeople to leverage the power of social media to:

• create more personalized interactions
• reach more people

… and measure their efforts in a way that traditional sales methods simply can’t match.

By measuring your efforts, you can continually improve your approach and drive even better results. If you want to get more qualified prospects this year, using social selling is key.

So if you want to become a successful social seller, create interesting posts on LinkedIn that people enjoy reading and sharing. When you do this, more people will notice you and start to trust you. And as that trust grows, you’ll have a better chance of closing successful deals.

Best Practices For Social Selling On LinkedIn

Social selling on LinkedIn requires a strategic approach and careful execution. Here are five best practices to ensure success:

1. Optimize Your Profile

To optimize your LinkedIn profile, you need to know who you are trying to reach. Identify your target audience and customize your profile to their needs and interests.

Your LinkedIn profile should also represent your brand to attract potential customers. If you want more people to see your profile, write interesting and helpful descriptions in these sections:

• Headline
• About
• Featured

If you’re feeling unsure about how to get started or would like some inspiration, take a look at the profiles of top creators in your industry.

Want to see a great example? Check out our CEO and Co-Founder, Shaheem Alam’s profile.

LinkedIn Headline

The headline is the first thing people see when they enter your profile. Make sure it’s clear, concise, and includes keywords that your target audience is likely to search for.

In this example, Shaheem includes keywords like SaaS prospecting and closing deals. These are some of the things FiveRings Marketing helps businesses with.

It’s also important not to forget about your profile picture; a key aspect of your personal brand. Use a high-quality picture of yourself that looks professional, like the one in the example above.

LinkedIn About

Your About section is a good spot to show what you’re good at, what you’ve done, and what you’re proud of. To make this information more relatable, try presenting it as a story.

In addition, use keywords that are relevant to your industry and highlight your unique selling proposition.

LinkedIn Featured

Treat your LinkedIn profile like a welcome page. It’s a good idea to include the following in the featured section:

• Call to action (Calendly link to book a meeting, personal website, e-book/guide)
• Your most popular LinkedIn posts
• Newsletters
• Blog articles

An optimized LinkedIn profile is the foundation of social selling. Once you have checked this off from your list, start connecting with people in your space.

2. Build Long-Term Relationships

Social selling is about building long-term relationships with prospects. Take the time to engage with them through thoughtful comments, messages, and sharing relevant content.

Example of a thoughtful LinkedIn comment

In this post, Ronen Pessar (top sales leader) shares 12 reasons why SDR teams fail.

And here’s a thoughtful comment: 

Making thoughtful comments on other LinkedIn posts is beneficial. When you talk to people in your field, you’re not just making new connections, but also getting seen by more people on the platform.

But don’t comment for the sake of it. Instead, take the time to share your own perspective, provide feedback, and add value to the conversation.

If you’re feeling stuck on what to post about, commenting on other people’s posts also helps to spark ideas for your own content.

Once you begin creating your own posts, make sure to consider how you can deliver value to your audience through the content you share.

3. Provide Value

As a social seller, your #1 rule should be:

Make sure that EVERYTHING you post is good and connects with the people who see it.

3 Tips On How You Can Provide Value On Your LinkedIn Posts

Tell Stories

We all have stories to tell. Like how you landed your first sales job, the toughest “no” you’ve heard, or the time you closed the biggest deal of your career.

People love stories, and you know what’s the best part?

We all have them.

Try to write about your own stories.

Powerful Hooks

Good sales emails and great content share something in common:

A good headline/hook.

The first rule of persuasion is to get someone’s attention first.

The first sentence of your post has to be so compelling that your readers are going to want to read the rest of it.

If you want to know more about how to write effective hooks: visit Shaheem Alam’s LinkedIn profile. His hooks are catchy and capture attention.

Have A Conversation With Readers

Great LinkedIn posts feel like a conversation with a close friend.

Always keep a conversational tone. Try to avoid complicated phrases or acronyms that can be changed with simpler words.

People love stories and conversations.

Keep it that way.

Below’s an example of a LinkedIn post that talks about prospecting. See how it provides value by taking a common problem sales reps have and breaking it down into simpler words.

The main idea? Some salespeople only rely on one form of prospecting.

The value? The author says that people like to communicate in different ways, so it’s best to use all the methods available for reaching out to prospects.

People say content is king for a reason. Focus on writing content that resonates with your target audience. The goal is to make sure they know who you are, spark a conversation, and convert them.

4. Get Insights From LinkedIn’s Social Selling Index

The Social Selling Index on LinkedIn can give you helpful information on how effective your social selling efforts are. You can use this information to improve your sales strategy and connect with more prospects.

What Is Social Selling Index?

The Social Selling Index (SSI) is a tool LinkedIn uses to test how well you or your company use their platform for social selling.

It is a score out of 100 that measures how well an individual or a company is using LinkedIn for social selling.

Measure The Impact Of Your Selling Efforts With LinkedIn Social Selling Index

The score is calculated based on four factors:

1. Making a professional brand: Creating a great LinkedIn profile that shows your skills and experience.
2. Finding the right people: Using the platform’s search tools and features to connect with the right people.
3. Engaging with insights: Sharing relevant and valuable content with your network to position yourself as a thought leader.
4. Building relationships: Nurturing relationships with prospects by interacting with them on LinkedIn and providing them with relevant information.

As a social seller, you can look at how you are doing on these four areas, figure out how to do better, and get better results.

You can get your Social Selling Index (SSI) score here: LinkedIn Social Selling Index.

5. Be Consistent

Consistency is key when becoming a social seller on LinkedIn. Regularly post content that showcases your expertise while also engaging with other people’s content.

Set a schedule for posting and stick to it; consistency is key.

The best social sellers have one thing in common: they are consistent with their efforts.

Some people say sales is a numbers game. The same is true for social selling.

You need to be constantly:

• Adding people to your network
• Starting conversations with prospects
• And posting valuable content on your LinkedIn profile

This is not something you can do from time to time if you want to be effective at it. Social selling is still a prospecting channel and like all channels.

It needs attention and hard work.

You’re only one post, one connection, or one comment away from hitting your quota and crushing those numbers.

Keep showing up every day. Results will come.

How To Use Social Selling To Increase Revenue

Social selling on LinkedIn involves engaging with potential customers through conversations to understand their needs and build relationships. Done well, it is a great way to generate more revenue for your business or personal brand.

The point of social selling is to:

• build trust
• position yourself as a thought leader in the space

By doing this, you increase your chances of closing more deals.

Social selling is a good way to close more sales by showing that you know a lot about your industry and talking with other professionals on LinkedIn.

At FiveRings Marketing, we are experts in helping B2B Tech companies use social selling to boost their sales and revenue.

For example, our client KSquare needed help filling their sales pipeline quickly and efficiently.

With our LinkedIn outreach package, we were able to deliver 42 qualified booked meetings and help them close $500K in revenue in 9 months.

Let us help you achieve your revenue goals, so go ahead and book a meeting with us today.

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