If you’re not getting the amount of responses you are hoping to get from your LinkedIn outreach efforts, keep reading.

LinkedIn outreach is a powerful tool for B2B sales, and it’s essential to know how to use it effectively.

With the right approach, you can connect with high-quality leads and convert them.

The key is to avoid “spray and pray” tactics and instead hyper-target your outreach efforts. This means, researching your target audience and crafting personalized messages that resonate with them.

In this blog, we’ll dive into the dos and don’ts of LinkedIn outreach messages and give you the tools you need to create your own successful strategy.

We’ll show you how to craft personalized messages that will grab your ideal customer’s attention and keep them engaged.

What Is LinkedIn Outreach?

LinkedIn outreach means connecting with potential clients, partners, or industry contacts on the world’s top professional networking platform.

Imagine it as an online greeting, a sign that you’re interested, and a start to forming important business relationships.

The beauty of LinkedIn outreach is that it allows you to target your audience with personalized messages that resonate with them. This involves digging deep into your prospect’s LinkedIn profile and exploring the company’s LinkedIn page and website, among other things.

By doing so, you can create messages that speak directly to them and grab their attention.

In this case, we will focus on LinkedIn outreach from a sales perspective. You will learn how to personalize your messages and offer value to your prospects, rather than just trying to sell to them.

Why Do LinkedIn Outreach?

Source: Neil Patel Blog

The ‘why’ behind LinkedIn outreach is simple.

Many companies and decision-makers are present on LinkedIn, making it an ideal platform for B2B outreach.

Most B2B buyers are present on LinkedIn, so it’s worth it to explore this technique and generate more opportunities for your business.

When you spend time engaging with people on LinkedIn, you expand your network and establish yourself as an industry authority.

By connecting with the right people on LinkedIn, you can engage in relevant conversations and form valuable partnerships.

However, effective LinkedIn outreach is more than just sending messages. It’s about providing value and building trust over time.

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How To Do LinkedIn Outreach In 3 Steps

Doing LinkedIn outreach requires a structured approach.

You have to understand two things:

• What is your prospect’s problem
• If you can help them solve their problems

If you’re able to help your prospects, you will then use the information above to build rapport and convert.

So you’ve created a lead list on LinkedIn Sales Navigator, done your research on prospects, and are ready to reach out.

Now, what’s the next step?

Step 1 - Connect With Prospects

Let’s start by looking at some examples of poorly written invite messages:

What’s wrong with these invite messages?

These messages don’t sound authentic. If you mention you find something interesting about your prospect, then do the proper research. Mention what you find interesting, and what you like about their work/company, and name-drop any common connections. Be more specific.

4 Types of LinkedIn Connection Messages (With Templates)

Your linkedin connection message serves as your virtual business card to prospects.

There are four different types of invite messages you can send, each tailored to different situations:

1. Generic Message: A generic message makes you sound authentic and genuine. It’s different from the example above because you’re not claiming to have done any research, like “love what you’re doing.” It’s intentionally plain, which gives it an authentic feel. For it to be successful, you need to have an optimized LinkedIn profile.

 Hey {first_name}, 

 I’d love to be part of your network.

2. Targeted Message: In a targeted message, you address that you’re looking to connect with others within your industry.

 Hi {first_name},

 I am looking to connect and hear from {X} leaders in the {X} space, can we connect?

3. Personalized Message: This type of message can be something specific that you picked from your prospect’s LinkedIn profile, company profile, or website.

 Hey {first_name},

 Super specific ask here, I’m looking to connect & hear from founders of pre-series A,   $30k+ deal size, B2B SaaS companies still in the founder-led sales stage.

 Can we connect?

4. No-Invite Message: A no-invite message solely relies on how appealing your LinkedIn Profile is.

Whatever approach you decide to test out, you’ll gain insights into what’s working, and what’s not. Plus, you’ll get to tailor your messages for maximum impact.

Learn more about each type of invite message on our blog 3 LinkedIn Connect Messages That Convert.

Step 2 - Message Your Prospects After Connecting

Despite its professional nature, LinkedIn is classified as a social media channel. This means that a lot of the same messaging principles apply, such as:

• Keeping your messages concise and conversational to avoid friction
• Using a casual tone
• Being relevant
• Standing out from what everyone else is doing and saying

This example shows you the best way you can format your first LinkedIn message after connecting with prospects.

A Good First Message On LinkedIn

Step 3 - Follow Up With Your Prospects

When sending follow-up messages on LinkedIn, try to strike a balance between being assertive and not being too salesy.

Remember that follow-ups are not supposed to push prospects into buying your product. Follow-ups help you to find out if you can help them solve their problems with your product.

Use our messaging templates to write effective follow-up messages on LinkedIn.

LinkedIn Follow-Up Message Templates

Follow-Up Message Day 4

 Following up on my previous note, hope all is well.

Follow-Up Message Day 9

 Any thoughts on connecting {first_name}?

 Our [SaaS product/platform/tool] simplifies [briefly describe the product’s purpose   using simple words].

 Would you be open to taking a quick look at the approach?

Follow-Up Message Day 14

 I hope I didn’t overstep by reaching out. If there’s someone else in the organization I   should get in touch with, please feel free to suggest. Would greatly appreciate the   intro!

Follow-Up Message Day 19

 Though we haven’t had the opportunity to talk, I’m happy we connected.

 If you have a moment in the future, I’d be interested in having a conversation.

Mastering LinkedIn Outreach

LinkedIn outreach is more than a technique—it’s a creative way of forming genuine connections in the digital world.

Achieving results with LinkedIn outreach comes down to real interactions, regular follow-ups, and always providing value to your connections. Understanding your prospects’ problems and demonstrating how you can help them is key.

No matter the type of invite message you choose to send on LinkedIn, the goal is to make people want to talk, not just link up.

LinkedIn outreach is not about how many invite messages you send each week. It’s about finding prospects who will be most interested in your product and benefit from its use.

You always have to craft your messages with brevity, relevance, and a conversational tone.

Whether you’re looking to improve your connection rate or refine your LinkedIn messaging, FiveRings Marketing can help you scale your outreach efforts.

Book a meeting with a sales expert today to learn more about our services.

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