Startups

Outbound lead generation

5 Steps to Outbound Lead Generation – Part 1: The Foundations

Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision makers. Formulating your outbound lead generation can be understood when broken down into these five steps. In this article, we’ll be covering the first two steps which makes up the foundation of your outbound lead generation. These …

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Master your sales presentation with 4 effective listening tips

Master Your Sales Presentation With 4 Effective Listening Tips

Improving your sales presentation is one massive way you can close more deals. One of the keys to a successful sales presentation is good listening skills, which is so important that it deserves an entire article dedicated to it. Contrary to popular belief and common practices, sales is not about explaining something more or in …

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b2b sales funnel

Optimize Your B2B Sales Funnel – 4 Tips To Getting Deals Unstuck

Written by: Nayeli Vivas As a CEO or sales leader in the SaaS world, you know how important it is to have an established and effective B2B sales funnel within your business. The competition is fierce and having an optimized B2B sales funnel is a necessity. In fact, companies that don’t have an established and …

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top tech podcasts for tech founders

Top 5 Tech Podcasts for Successful Tech Startup Founders

Podcasts are climbing up the charts of consumable content. Whether to be enjoyed as sheer entertainment, as educational content, or to introduce a product or company to a wider audience, there are clear reasons why listenership is growing by 5-6% year after year (Schaffer, 2021). As a tech startup founder, this can mean a lot …

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4 Steps to Lead Generation for SaaS Companies (Video)

Lead generation for SaaS companies doesn’t have to be long and complicated. In fact, we’ve shortened the process into 4 easy steps for you. Follow our process to learn how to generate more leads for your SaaS business. The 4-Step Guide to Lead Generation for SaaS Companies 1) Identify 2-3 of your decision-making buyer personas. …

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Should you hire or outsource your sales team? 4 things to consider.

One of the most important sections of a business plan for any start-up is their growth strategy. As an unwritten rule, in more cases than not, start-ups build their team by hiring Account Executives (AEs). Their next step is to hire Sales Development Representatives (SDRs) to further support their team.  SDRs feed the pipeline with …

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