FiveRings Marketing - Helping B2B Tech Companies Go To Market

$1M+ In Closed Deals And Much More With Client Expansions Over 2.5 Years

Overview creates machine vision inspection systems that use AI to catch manufacturing errors that a human would miss or would take dozens of humans watching an assembly line to see.

Problem:

The Overview team needed a way to tap into the SMB manufacturing sector, as they were going to market with their product. They wanted to start signing their first few customers, build a repeatable B2B sales process and get customer feedback to help guide their product roadmap.

 

FRM's Solution:

Go To Market Package containing Cold Calling & LinkedIn Outreach for lead generation

 

Results:

  • $500K opportunities generated in the first 4 months
  • Closed first cold deal within 3 months with a well-known company
  • Averaging 18-20 meetings per month for the first year against a target of 10
  • Expanded services now averaging 28 meetings per month against a target of 20
  • $1M+ in closed deals and much more with client expansions over 2.5 years
Headquarters:
San Francisco, California
Company Size:

26 employees

Product/Service:

AI-based computer vision inspection system for detecting manufacturing defects

Target Decision-Makers:

Director+ Engineering, Manager+ of Manufacturing/Quality/QA/Continuous Improvement, Plant Manager

Target Industry:
Manufacturing companies that do low mix, high volume production
Primary Contact:
Chris Van Dyke, CEO
Website:

What Our Clients Say

It’s been very helpful just getting a lot of meetings that have put me in direct discussion with a lot of potential customers, so really increasing the number of more leads and good connections.
Christopher Van Dyke, CEO

Overview.ai (YC W19)

Christopher Van Dkye - CEO -Overview AI - client testimonial - FiveRings Marketing
Before, we had a limited amount of inbound leads coming through. Afterwards, when we were working with FiveRings, we had a huge increase in the amount of genuine leads that we could work with.
Stephen Brett, CEO

500 Designs

Stephen Brett - CEO - 500 Designs - client testimonial - FiveRings Marketing
If I was going to describe FiveRings in a couple of words, a couple that come to mind would be hungry and tenacious. They’re just not satisfied with whatever the status quo is, whether we’ve been growing month after month, which we have.
Ryan Hill, CMO

The K Square Group

Ryan Hill - CMO - Ksquare Group - client testimonial - FiveRings Marketing
It’s been very helpful just getting a lot of meetings that have put me in direct discussion with a lot of potential customers, so really increasing the number of more leads and good connections.
Christopher Van Dyke, CEO

Overview.ai (YC W19)

Christopher Van Dkye - CEO -Overview AI - client testimonial - FiveRings Marketing
Before, we had a limited amount of inbound leads coming through. Afterwards, when we were working with FiveRings, we had a huge increase in the amount of genuine leads that we could work with.
Stephen Brett, CEO

500 Designs

Stephen Brett - CEO - 500 Designs - client testimonial - FiveRings Marketing
If I was going to describe FiveRings in a couple of words, a couple that come to mind would be hungry and tenacious. They’re just not satisfied with whatever the status quo is, whether we’ve been growing month after month, which we have.
Ryan Hill, CMO

The K Square Group

Ryan Hill - CMO - Ksquare Group - client testimonial - FiveRings Marketing
Play Video
It’s been very helpful just getting a lot of meetings that have put me in direct discussion with a lot of potential customers, so really increasing the number of more leads and good connections.
Christopher Van Dyke, CEO

Overview.ai (YC W19)

Play Video
Before, we had a limited amount of inbound leads coming through. Afterwards, when we were working with FiveRings, we had a huge increase in the amount of genuine leads that we could work with.
Stephen Brett, CEO

500 Designs

Play Video
If I was going to describe FiveRings in a couple of words, a couple that come to mind would be hungry and tenacious. They’re just not satisfied with whatever the status quo is, whether we’ve been growing month after month, which we have.
Ryan Hill, CMO

The K Square Group

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