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Uncovering The Optimal Outbound Strategy For Client’s Health Product

What does Axiom Medical do?

Building on over 20-year history of providing nationwide occupational health management programs, Axiom has expanded its reach by developing innovative solutions for onsite population health surveillance and management of contagious illness in the workplace.

Problem:

The team had a new mental health tool that needed to be scaled quickly. They were considering whether they could sell standalone or should include it with their current Injury Case Management solution.

FRM's Solution:

Go To Market Package containing Cold Calling & LinkedIn Outreach for lead generation, plus a dedicated BDR provided by FiveRings for a very tailored outreach.

 

Results:

  • Averaging 15 meetings per month with several pushing forward into later stages in the funnel
  • Discovered through our outreach that mental health as a standalone was not a big priority for all organizations. But, combined with injury case management, there was a lot of potential. So we figured out an outbound strategy for their new mental health product, Tempo Live
Axiom Medical Case Study by Fiverings Marketing
Headquarters:
The Woodlands, Texas
Company Size:

337 employees

Product/Service:

Mental Health and Injury case management for large organizations that have a heavy workforce on job sites.

 

Target Decision-Makers:

Manager+ Health, Safety, Environmental, Occupational, EHS, HSE

Target Industry:
Manufacturing, Construction, Oil & Gas, Mining, Utilities, Energy, Environmental Services
Primary Contact:
Chad Winkle, Executive VP of Sales
Website:

Axiom Medical

What Our Clients Say

It’s been very helpful just getting a lot of meetings that have put me in direct discussion with a lot of potential customers, so really increasing the number of more leads and good connections.
Christopher Van Dyke, CEO

Overview.ai (YC W19)

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The K Square Group

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It’s been very helpful just getting a lot of meetings that have put me in direct discussion with a lot of potential customers, so really increasing the number of more leads and good connections.
Christopher Van Dyke, CEO

Overview.ai (YC W19)

Full View
View Case Study
Before, we had a limited amount of inbound leads coming through. Afterwards, when we were working with FiveRings, we had a huge increase in the amount of genuine leads that we could work with.
Stephen Brett, CEO

500 Designs

Full View
View Case Study
If I was going to describe FiveRings in a couple of words, a couple that come to mind would be hungry and tenacious. They’re just not satisfied with whatever the status quo is, whether we’ve been growing month after month, which we have.
Ryan Hill, CMO

The K Square Group

Full View
View Case Study
Play Video
It’s been very helpful just getting a lot of meetings that have put me in direct discussion with a lot of potential customers, so really increasing the number of more leads and good connections.
Christopher Van Dyke, CEO

Overview.ai (YC W19)

Full View
View Case Study
Play Video
Before, we had a limited amount of inbound leads coming through. Afterwards, when we were working with FiveRings, we had a huge increase in the amount of genuine leads that we could work with.
Stephen Brett, CEO

500 Designs

Full View
View Case Study
Play Video
If I was going to describe FiveRings in a couple of words, a couple that come to mind would be hungry and tenacious. They’re just not satisfied with whatever the status quo is, whether we’ve been growing month after month, which we have.
Ryan Hill, CMO

The K Square Group

Full View
View Case Study
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