“Which one is better, leading or lagging indicators?” The answer is both. You should be using both if you want to make your lead lists more qualified, close more deals, and boost your sales. First, let’s look at what these terms mean and then discuss some examples. What is a Leading Indicator? A leading indicator …
Using Leading and Lagging Indicators To Qualify Your Lead Lists On LinkedIn Read More »
Building an Outbound Lead Generation Engine: Where And How To Reach Out To Leads 1. Build Your Lead List We recommend using LinkedIn Sales Navigator as your lead list building tool. Sign up for an account and refer back to your buyer persona and ICP to guide your lead filtering. Looking back at the foundations, …
5 Steps to Outbound Lead Generation (Part 2): Lead Lists And Reach Out Read More »
Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision makers. Formulating your outbound lead gen strategy can be broken down into five steps. In this article, we’ll be covering the first two steps which makes up the foundation of your outbound lead generation. The first two …
5 Steps to Outbound Lead Generation (Part 1): The Foundations Read More »
