“Which one is better, leading or lagging indicators?”The answer is both.You should be using both if you want to make your lead lists more qualified, close more deals, and boost your sales.First, let’s look at what these terms mean and then discuss some examples. What is a Leading Indicator? A leading indicator is a metric …
Using Leading and Lagging Indicators To Qualify Your Lead Lists On LinkedIn Read More »
In the first part of this series, we covered the foundations of building an outbound lead generation process. Once you have your buyer personas, ideal customer profiles (ICP) and messaging sequences ready, you can move on to the next step. In this last part of building an outbound lead generation engine, we will cover: where to look for quality leads how …
5 Steps to Outbound Lead Generation (Part 2): Lead Lists And Reach Out Read More »
Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision-makers. Formulating your outbound lead gen strategy can be broken down into five steps. In this article, we’ll be covering the first two steps which make up the foundation of your outbound lead generation.The first two steps may …
5 Steps to Outbound Lead Generation (Part 1): The Foundations Read More »
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