Did you know that 59% of B2B marketers say generating high-quality sales leads is their biggest challenge? Generating quality lead lists is still a common issue among sales teams. It’s hard to keep updated and accurate lists of leads, especially if you are not using tools to facilitate this process. LinkedIn and HubSpot have made …
3 Mistakes To Avoid When Building B2B Lead Lists Read More »
Building an Outbound Lead Generation Engine: Where And How To Reach Out To Leads 1. Build Your Lead List We recommend using LinkedIn Sales Navigator as your lead list building tool. Sign up for an account and refer back to your buyer persona and ICP to guide your lead filtering. Looking back at the foundations, …
5 Steps to Outbound Lead Generation (Part 2): Lead Lists And Reach Out Read More »
Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision makers. Formulating your outbound lead gen strategy can be broken down into five steps. In this article, we’ll be covering the first two steps which makes up the foundation of your outbound lead generation. The first two …
5 Steps to Outbound Lead Generation (Part 1): The Foundations Read More »
You may have heard of buyer personas or ICP’s (ideal customer profile). For a basic understanding, we wrote an article about how to create buyer personas. But do you want to know the one easy process that will help you maximize your B2B ideal customer profile for sales? Do you want to know how to …
