Did you know that 59% of B2B marketers say generating high-quality sales leads is their biggest challenge? Generating quality lead lists is still a common issue among sales teams. It’s hard to keep updated and accurate lists of leads, especially if you are not using tools to facilitate this process. LinkedIn and HubSpot have made …
3 Mistakes To Avoid When Building B2B Lead Lists Read More »
In the first part of this series, we covered the foundations of building an outbound lead generation process. Once you have your buyer personas, ideal customer profiles (ICP) and messaging sequences ready, you can move on to the next step. In this last part of building an outbound lead generation engine, we will cover: where to look for quality leads how …
5 Steps to Outbound Lead Generation (Part 2): Lead Lists And Reach Out Read More »
Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision-makers. Formulating your outbound lead gen strategy can be broken down into five steps. In this article, we’ll be covering the first two steps which make up the foundation of your outbound lead generation.The first two steps may …
5 Steps to Outbound Lead Generation (Part 1): The Foundations Read More »
You may have heard of buyer personas or ICP’s (ideal customer profile). For a basic understanding, we wrote an article about how to create buyer personas. But do you want to know the one easy process that will help you maximize your B2B ideal customer profile for sales? Do you want to know how to …
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