1. Identify 2-3 of your decision-making buyer personas: Find out what problems they have at work and what big projects they are working on. Make sure these people either feel the problem themselves or can decide to fix it.
2. Identify your ideal company profile: Think about what kinds of companies are best for your product. Look at how big they are, how much money they make, and other signs that show they might need your product. If you can, check if these companies are already thinking about buying a product like yours.
3. Use LinkedIn Sales Navigator to generate leads: Set the right filters to find who you need to go after and make a list of those leads. This tool is great for finding exactly the right people who might buy your product.
4. Reach out to the leads on your lead list: When you start talking to potential customers, don’t try to sell right away. Your first goal is to make them interested enough to want to talk more about your product. Test different intro messages to see what works best. Sometimes it takes a few tries to get it right.
