Andrena Liu

Outbound lead generation

5 Steps to Outbound Lead Generation – Part 1: The Foundations

Perfecting the steps in your outbound lead generation will help you book more qualified sales meetings with decision makers. Formulating your outbound lead generation can be understood when broken down into these five steps. In this article, we’ll be covering the first two steps which makes up the foundation of your outbound lead generation. These …

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Master your sales presentation with 4 effective listening tips

Master Your Sales Presentation With 4 Effective Listening Tips

Improving your sales presentation is one massive way you can close more deals. One of the keys to a successful sales presentation is good listening skills, which is so important that it deserves an entire article dedicated to it. Contrary to popular belief and common practices, sales is not about explaining something more or in …

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b2b sales funnel

Optimize Your B2B Sales Funnel – 4 Tips To Getting Deals Unstuck

Written by: Nayeli Vivas As a CEO or sales leader in the SaaS world, you know how important it is to have an established and effective B2B sales funnel within your business. The competition is fierce and having an optimized B2B sales funnel is a necessity. In fact, companies that don’t have an established and …

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SaaS sales metrics

SaaS Sales Metrics to Measure (Part 2): In The Funnel

Previously, we covered ‘top of the funnel’ saas sales metrics for cold calling, LinkedIn and email outreach. Knowing the numbers to measure against will help you figure out where your bottleneck lies and show you which area you are stuck on that needs improvement. This time, we’ll be covering ‘in the funnel’ metrics, which are …

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SaaS Sales Metrics to Measure: Top of The Funnel

SaaS Sales Metrics to Measure (Part 1): Top of Funnel

This guide contains all the SaaS sales metrics and benchmarks to measure against for your sales outreach efforts. With this information, you can determine where your bottleneck lies so you can make the adjustments required for booking more sales meetings. Measure Your SaaS Sales Metrics Against These Standard Benchmarks Cold-Calling Metrics to Look Out For …

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top tech podcasts for tech founders

Top 5 Tech Podcasts for Successful Tech Startup Founders

Podcasts are climbing up the charts of consumable content. Whether to be enjoyed as sheer entertainment, as educational content, or to introduce a product or company to a wider audience, there are clear reasons why listenership is growing by 5-6% year after year (Schaffer, 2021). As a tech startup founder, this can mean a lot …

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